Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Media report that Chinese brand Peak is going to sign NBA star Dwight Howard after his current deal with Adidas finishes. This news was confirmed by Peak’s staffs, and Peak is going to launch shoes for Dwight Howard which would be available in next season hopefully.
NBA Players that Peak sponsored already include Tony Parker, George Hill, Chase Budinger, Carl Landry, Miles Plumlee, Beno Udrih, and Andrew Nicholson.
After Yao Ming went to play in NBA, Chinese brands began show interests in NBA players. For example, Li Ning, Anta, Peak, and 361° all sign a number of NBA players. Peak has been especially interested in Rockets’ players.
Up to now, there are about 20 players that have worn Peak’s basketball shoes on NBA courts. Howard is the ideal mid-field to sponsor after Yao Ming.
As Li Ning signed Dwyane Tyrone Wade and Peak is going to sign Dwight Howard, it seems that Chinese brands are looking for more and more high-profile players.
Source: Sohu
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
Yao Ming christens Majestic Princess
12 Jul 2017
NBA China forms long-term partnership with Manulife-Sinochem
10 Jul 2017
PEAK sponsored 2015 Dalian International Marathon
10 May 2015
Contract signed between 361 Degrees and Jimmer Fredette
16 Jan 2017
Weekly report (26/1/2015-1/2/2015)
03 Feb 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...