Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
FIBA's Asia Regional Office on Tuesday awarded the hosting rights for the 25th FIBA Asia Champions Cup to Beijing Atlas Sports and Cultural Development Co. Ltd.
The event will take place in Chenzhou city in China's Hunan province from 8-16 October.
FIBA Regional Director - Asia, Hagop Khajirian, made the decision after meeting the representatives of Atlas Sports in Beijing.
"Atlas Sports will now have the full marketing and TV rights for Asia's most prestigious event for basketball club teams in Asia," said Khajirian.
Atlas Sports, formed in 1994, is currently the CBA's partner in the promotion and development of all Chinese teams apart from the senior men and women. The company is known in particular in the promotion of China's youth national teams.
The FIBA Asia Champions Cup is the Asian club championship for professional basketball. It is organized by FIBA Asia, and has been an annual event since 1995.
Source: cn.fiba.com
Proofread by John Devlin.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
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