SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
FIBA's Asia Regional Office on Tuesday awarded the hosting rights for the 25th FIBA Asia Champions Cup to Beijing Atlas Sports and Cultural Development Co. Ltd.
The event will take place in Chenzhou city in China's Hunan province from 8-16 October.
FIBA Regional Director - Asia, Hagop Khajirian, made the decision after meeting the representatives of Atlas Sports in Beijing.
"Atlas Sports will now have the full marketing and TV rights for Asia's most prestigious event for basketball club teams in Asia," said Khajirian.
Atlas Sports, formed in 1994, is currently the CBA's partner in the promotion and development of all Chinese teams apart from the senior men and women. The company is known in particular in the promotion of China's youth national teams.
The FIBA Asia Champions Cup is the Asian club championship for professional basketball. It is organized by FIBA Asia, and has been an annual event since 1995.
Source: cn.fiba.com
Proofread by John Devlin.
Related coverage
Tibet to own a professional basketball team
09 Feb 2015
YBDL sign contract with Iverson
26 Oct 2016
Calxon Group became exclusive title sponsor of 2015 National City Basketball Tournament
29 May 2015
Yao Ming aims for pro basketball reform
07 Apr 2016
Permanent residency for Marbury in China
19 Apr 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...