SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Chinese food brand Xiwang Food announced recently that they had reached a partnership with the 2017 Montreux Volley Masters as their official sponsor.
As part of the Xiwang Group, Shandong Xiwang Food Company Ltd. focuses on the manufacturing of cooking oil. Xiwang Food’s product line includes its bestselling corn germ oil and other healthy cooking oils such as sunflower seed oil, olive oil, linseed oil and peanut oil. In February 2011, Xiwang Food became an A-share company on the Shenzhen Stock Exchanges, marking it as the first A-share company among corn germ oil companies in China. In 2016, Xiwang Food acquired Kerr, a Canadian healthy food producer.
The Montreux Volley Masters, formerly known as the Coupe des Nations and then BCV Volley Cup between 1990 and 1996 is an international invitational tournament for women's volleyball national teams hosted by the Swiss Volley Federation. Held annually in Montreux, Switzerland since 1984, this tournament opens the international volleyball season for national teams.
Source: Yutang Sports
Proofread by Raymond Fitzpatrick
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