VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On April 1, at the season opener of the 2018 Sina 3X3 Golden League (SGL) held in Guangzhou, Chinese sportswear brand PEAK was named the Premier Strategic Partner of the basketball tournament for the second consecutive year.
According to an official statement, PEAK will invest up to CNY10m (USD1.59m) annually to support the self-made basketball IP owned by Sina. The Chinese brand also announced its latest product of professional basketball boots at the ceremony.
Under their deal, Sina is expected to make an effort to help PEAK bring in more commercial exposure, raise brand awareness, as well as boost product sales. During the tournaments, PEAK will offer customized gifts for fans that interact with the brand through different channels.
In March, the fourth edition of the SGL also embraced their first automobile sponsor, Haima Automobile Group.
Launched in 2015, the Sina 3x3 Basketball Golden League has become one of the most popular sporting events in China, as the 2017 tournament attracted 24,576 athletes competing in 6,144 participating teams.
As Lin Xiaoxiong, Director of PEAK Brand Department, said, they continued to support the event because SGL has provided a platform for both grassroots fans and professional basketball players. In addition to this, the tournament is also a perfect fit for the brand regarding target customers and worldwide popularity.
Proofread by William Logsdon
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Shandong set up professional women’s basketball club
27 Jul 2017
PEAK Sports raise 680 million Hong Kong dollars
06 Jul 2015
Peak becomes official sponsor of Romanian Olympic and Sports Committee until 2024
18 Jul 2017
Peak increases investment in tennis
16 Nov 2015
PEAK extends an eight-year deal with German Basketball Federation
15 Dec 2017
More from Yutang Sports
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Yutang Sports
loading...