SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
PEAK, a leading sports apparel brand in China, has recently announced a capital fundraising of 680 million Hong Kong dollars with the money financed through placement agents China International Capital Corporation Limited and BOCOM International Holdings Company Limited.
The money raised will to be used for promoting their brand image and enhancing its global brand awareness. In addition, the money will also be used to boost overseas market operations.
Taking advantage of The Belt and Road Initiative strategy, PEAK has a real chance to establish its presence as a leading brand in the global basketball market, their CEO Xu Zhihua commented.
PEAK is speeding up its business promotion practices in countries and districts where PEAK have registered the trademarks locally.
Xu also noted that the money raised showed that PEAK had gained support and approval from capital organizations and individual investors.
PEAK is a sports apparel and footwear brand which has established partnerships with NBA, WNBA, NBA China, CBA and FIBA.
Source: Chinadaily
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Tony Parker leading the list of 2015 China Tour
08 Jun 2015
Ali Sports partner with OCEANS Sports
01 Mar 2016
Zhejiang Geely’s purchase of Miller Motorsports Park halted
21 Dec 2015
West Brom's £150 million Chinese takeover confirmed
06 Jul 2015
Lander Sports taps into sports insurance
05 May 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Yutang Sports
loading...