Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Chinese sportswear brand Peak have signed a seven-year sponsorship deal estimated to be worth over US$1.7 million with the Romanian Olympic and Sports Committee (COSR) in Bucharest on Friday July 14.
Under this partnership, Romanian national athletes and officials will wear Peak sponsored-apparel at international sports events from 2018, the first of which will be the 2018 Winter Olympic Games in Pyeongchang, South Korea.
“We associate with a sports equipment manufacturing company that has demonstrated performance at the highest level,” said Mihai Covaliu, President of COSR.
Vice president of PEAK Sports Christine Bingrui Wu also said at the signing ceremony that she was pleased to have signed a partnership with COSR and promised that Romanian athletes will receive the highest quality equipment.
Before this new COSR partnership, Peak had already signed sponsorship deals with 12 other National Olympic Committees around the world, including New Zealand, Ukraine, Jordan and Egypt. In addition, to promote its brand awareness globally, Peak have signed up several NBA players, including Tony Parker of the San Antonio Spurs.
Peak is a leading brand of sports equipment and apparel in China, with over 30,000 employees and about 7,000 stores covering five continents. Sales of Peak hit US$459 million in 2015, a year-on-year growth of 9.4 percent.
Source: Sohu,Sohu and People.com
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Peak started the 2015 China Tour of Peak Players
24 Jun 2015
Peak increases investment in tennis
16 Nov 2015
Peak breaks into the heart of European Basketball
07 Sep 2015
PEAK strikes strategic agreement with Brazil Olympic Committee
06 Sep 2017
PEAK Sport to sponsor Nigeria Basketball Federation
07 Jul 2016
More from Yutang Sports
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Yutang Sports
loading...