Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
Chinese sportswear brand Peak have signed a seven-year sponsorship deal estimated to be worth over US$1.7 million with the Romanian Olympic and Sports Committee (COSR) in Bucharest on Friday July 14.
Under this partnership, Romanian national athletes and officials will wear Peak sponsored-apparel at international sports events from 2018, the first of which will be the 2018 Winter Olympic Games in Pyeongchang, South Korea.
“We associate with a sports equipment manufacturing company that has demonstrated performance at the highest level,” said Mihai Covaliu, President of COSR.
Vice president of PEAK Sports Christine Bingrui Wu also said at the signing ceremony that she was pleased to have signed a partnership with COSR and promised that Romanian athletes will receive the highest quality equipment.
Before this new COSR partnership, Peak had already signed sponsorship deals with 12 other National Olympic Committees around the world, including New Zealand, Ukraine, Jordan and Egypt. In addition, to promote its brand awareness globally, Peak have signed up several NBA players, including Tony Parker of the San Antonio Spurs.
Peak is a leading brand of sports equipment and apparel in China, with over 30,000 employees and about 7,000 stores covering five continents. Sales of Peak hit US$459 million in 2015, a year-on-year growth of 9.4 percent.
Source: Sohu,Sohu and People.com
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Weekly Report: The 2016 Rio Olympics dominated the TOP10 matches list
10 Aug 2016
Amway Nutrilite secures nutritional support for China’s Olympic Team
22 Dec 2017
PEAK sponsors the 2018 Sina 3X3 Golden League
04 Apr 2018
18 Sep 2014
PEAK Sports raise 680 million Hong Kong dollars
06 Jul 2015
More from Yutang Sports
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Yutang Sports
loading...