VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese sports media company, Sina Sports, has signed a strategic framework on Tuesday with Mediapro, a multimedia communications group in Spain.
Under the framework, Mediapro gets the exclusive global media rights and commercial rights of Sina’s 3x3 Golden League Basketball Tournament outside mainland China. The two sides will work together for global expansion over the next 5 years, with the goal of making the tournament into an international basketball league of its kind.
Their cooperation will cover fields like overseas video rights, commercial development and events organization outside mainland China.
Launched in 2015, the Sina 3x3 Basketball Golden League has become one of the most exciting sporting events in China. The 2017 tournament attracted 24,576 athletes competing in 6,144 participating teams.
As Sina Sports General Manager Arthur Wei said, to internationalize the mass-participation events highlighted in China’s No. 46 File, we should make efforts to engage more players that are international in Chinese events, as well as expand self-made Chinese events to overseas markets.
Source: Sina
Proofread by William Logsdon
Related coverage
Peak breaks into the heart of European Basketball
07 Sep 2015
Jeremy Lin started Tag Heuer China Tour
27 Jun 2015
Yutang Weekly: What happened in the Chinese sports market (8/26-9/1)
01 Sep 2019
Castrol’s sponsorship of NBA China
07 Apr 2015
Vanke refused to invest in soccer and basketball
06 Jul 2015
More from Yutang Sports
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Yutang Sports
loading...