Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Peak, one of the leading sportswear manufactures from China, is emerging in European basketball market.
Peak appeared in the 2015 Eurobasket Championship which started from September 5 as official partner, and also being the sponsor of Serbia, the first Basketball World Cup runner-up winner, Germany, Israel and other European basketball national teams. Tony Parker, the French legendary player with 4 times NBA championship and Milos Teodosic, the first team member of basketball world cup will both lead its own team to fight for the European champion.
"We hope that more and more basketball fans in Europe will know and love Peak through this European tournament especially through Tony Parker and Milos Teodosic." Peak CEO Mr. Xu Zhihua said: "Europe has become the first major overseas market to Peak and our goal is to become the top 3 sports brand there."
Peak has begun to cooperate with European basketball 13 years ago. At that time, Peak was the official sponsor of the all star games of European championship league, which is a starting point of Peak to step into international market. In the past 10 years, by signing Serbia, Montenegro, Germany and other European top teams, as well as super stars like Tony Parker, Peak is gaining increasing popularity in Europe and establishing sales network throughout Europe. Up to December 31, 2014, Peak sales volume outside China has reached nearly $ 100 million and Europe has become the largest overseas market to Peak, surpassed the Asia-Pacific region.
Taken from PR Newswire
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Preview of China Basketball Summit 2015
14 Nov 2015
05 Sep 2015
Niushou Mountain Resort to partner with Jiangsu women’s basketball team
25 Oct 2017
KIA partners with 2015 FIBA Asia Championships in China
26 Jun 2015
Preview of China Basketball Summit 2015 (IV) : China and FIBA
03 Dec 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...