VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Chinese Basketball Association (CBA) has signed a partnership deal with Hebei-based Jinmailang Beverage company, announcing its water brand Jinmailang Liangbaikai (Liangbaikai literally means cooled boiled water) to be the league’s official drinking water sponsor for the next three seasons.
The Jinmailang brand has been an active player in sports marketing, as it was recently a sponsor of the 2017 Xingtai China Green Taihang International Road Cycling Race and the 11th Capital University Alpine Skiing Event.
According to an official statement, the bottled water maker will make efforts to provide quality service for CBA players and fans, as well as inform the public on the importance of boiled water for sports enthusiasts’ health.
Earlier this year, the CBA has also extended partnership deals with the Chinese sportswear brand Li-Ning and the oil and gas corporation ExxonMobil. Additionally, Osports (Beijing) Culture Media has become the league’s exclusive official image partner, while Tag Heuer has returned to become official timekeeper and watch partner for the 2017/18 season.
Source: Weibo
Proofread by William Logsdon
Related coverage
Peak:connection of the central and local made the loudest sound
12 Dec 2014
Marbury earns more than $3.2m annually in China
13 May 2015
03 Aug 2017
Vanke refused to invest in soccer and basketball
06 Jul 2015
CBA publicly releases its new 9 departments to the media
10 Nov 2017
More from Yutang Sports
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Yutang Sports
loading...