Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
2015/2016 Chinese Basketball Association (CBA) winners Sichuan Whale Basketball Club have begun legal proceedings against YEMA Auto, the club’s former major sponsor in the 2014/2015 season, for breach of contract.
According to various media reports, the club claimed compensation of RMB15.15m in total for the unpaid fees plus penalties from its former major sponsor, including RMB2m of goods.
YEMA Auto signed a strategic deal with Sichuan Whale on 20th October 2014, which was supposed to see the Sichuan-based car manufacturer become the title sponsor of the club with related rights until 1st August 2015. However, the partnership was terminated due to contractual disputes within two months. Despite further negotiations, no agreement was reached between the two parties.
According to a record provided by Sichuan Whale, YEMA Auto has only paid RMB650K, 1/10 of the specified initial installment. However, the basketball club continued to contest under the name of Sichuan YEMA Auto until the end of the 2014/2015 CBA season.
Now the case is being heard at Chengdu Court. Sichuan Whale has recently signed with a new major sponsor PISEN, an electronic dealer.
Source: Netease
Proofread by Sean O Diobhilin
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
Hisense partners with UEFA for EURO 2016
15 Jan 2016
Man City’s new partnership with Chinese lottery provider
15 Jan 2015
Chinese company Star Times struck a sponsorship deal with Harambee Stars
07 Apr 2015
New sponsor for League One club
25 Mar 2016
K-Boxing:inner and surface transformation by collaborating with snooker
12 Dec 2014
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...