VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
September 6: Sports supplements brand BioSteel has signed a 5-year partnership deal with Chinese Super League's (CSL) outfit Beijing Guoan becoming the club's exclusive sports nutrition partner.
This deal makes Beijing Guoan the third club which BioSteel has joined forces with in the Chinese market, following partnerships with another CSL club Guizhou Hengfeng Zhicheng and Suzhou Dongwu FC from China League Two.
Biosteel is a sports nutrition brand based in Toronto that produces nutritional products for athletes and exercise enthusiasts and has partnered with over 85 American professional clubs and Olympic teams.
The other company Beijing Guoan has partnered with is HIGHSPORT, a Beijing-based company offering premium sports channels. The two sides jointly launched the Beijing Guoan official channel on September 6.
This channel will offer programs with exclusive content about the club’s daily training plus other activities such as looking at a player’s daily routine outside of football. Interviews with the club’s current or former players and coaches plus programs about the Beijing Guoan’s fan club will also be aired.
Source: sohu
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Yingli to sponsor Bayern Munich Youth Cup
16 Mar 2015
Alibaba’s way to build its sports empire
10 Dec 2015
Sky Sports secures 3-year CSL broadcast rights
27 Jul 2016
Manchester City owner eyes on CSL club acquisition
25 Sep 2015
ZTE sponsors Borussia Mönchengladbach
16 May 2016
More from Yutang Sports
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
France’s Golden Decade of Sport
14 Jun 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Yutang Sports
loading...