Beijing Guoan teams up with two partners

September 6: Sports supplements brand BioSteel has signed a 5-year partnership deal with Chinese Super League's (CSL) outfit Beijing Guoan becoming the club's exclusive sports nutrition partner. 

This deal makes Beijing Guoan the third club which BioSteel has joined forces with in the Chinese market, following partnerships with another CSL club Guizhou Hengfeng Zhicheng and Suzhou Dongwu FC from China League Two.

Biosteel is a sports nutrition brand based in Toronto that produces nutritional products for athletes and exercise enthusiasts and has partnered with over 85 American professional clubs and Olympic teams. 

The other company Beijing Guoan has partnered with is HIGHSPORT, a Beijing-based company offering premium sports channels. The two sides jointly launched the Beijing Guoan official channel on September 6. 

This channel will offer programs with exclusive content about the club’s daily training plus other activities such as looking at a player’s daily routine outside of football. Interviews with the club’s current or former players and coaches plus programs about the Beijing Guoan’s fan club will also be aired. 

Source: sohu 

Proofread by Raymond Fitzpatrick