Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Mengniu, the Chinese diary brand, announced a new partnership with Giant China on 6 May at the 25th China International Bicycle & Motor Fair in Shanghai. Giant China is a famous bicycle brand originated from Taiwan.
The two parties will start wide ranged collaboration in areas such as brand building, distribution channels, and resources. At the same time, a subsidiary sporting milk brand of Mengniu, M-PLUS, will sponsor Giant - Champion System Pro Cycling, becoming the exclusive designated diary product of the cycling teams.
Chen Hao, general manager of brand management centre at marketing department of Mengniu, said that Mengniu was also committed to bringing better nutrition to professionals in addition to providing good dairy products to ordinary consumers, and that this was the second time that Mengniu formed a partnership with sports professionals after a previous cooperation with Kunlun fights, which would contricute to building of Mengniu eco-system.
Chief of brand at Giant China said that Giant hoped to share good-quality sporting milk with Giant’s consumers through this partnership.
Source: wabei
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Lang Ping endorsed TCL's brand XESS
30 Sep 2016
24 Aug 2015
Domestic brands are fighting for Chinese football market
07 Jul 2015
Beijing 2022 anticipates 858 million USD for revenue
28 Mar 2015
Hanteng Autos title sponsors 2016 World Snooker Open
04 Jul 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...