Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
GOME, a Chinese electrical appliance retailer, has become a sponsor to the 2015-2016 Asia League Ice Hockey (ALIH). The sponsorship deal came into effect last Saturday. According to the deal, the retailer will provide support for nine tournaments in Beijing and Shanghai.
ALIH operates a professional ice hockey league based in East Asia and headquartered in Japan. At the end of the playoffs every year, the winner receives the Championship Trophy. As reported, there will be a total of 48 tournaments this season, 24 of which will be held in Beijing, Shanghai, and Qiqihar. The China Dragon, a professional Chinese ice hockey team, will play in Beijing and Shanghai, the two host cities.
GOME has been an active sponsor of winter sports for some time. It was previously a partner of the Freestyle Skiing Freestyle Ski World Cup in 2013. The company sees this deal as a rehearsal of its further plans for the 2022 Olympics. Besides the financial support, GOME is expected to expand the ticketing channels to its official Weibo and key stores for example.
Source: hnetn.com
Proofread by John Devlin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Tenders invited to bid for the new National Speed Skating Oval project
17 Jul 2017
d88.com sponsors PTC in Bangkok
25 Mar 2015
Yingli to sponsor Bayern Munich Youth Cup
16 Mar 2015
ExxonMobil signs partnership with CBA and Yi Jianlian
18 Sep 2015
Tag Heuer returns to keep time with CBA
20 Sep 2017
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...