Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
GOME, a Chinese electrical appliance retailer, has become a sponsor to the 2015-2016 Asia League Ice Hockey (ALIH). The sponsorship deal came into effect last Saturday. According to the deal, the retailer will provide support for nine tournaments in Beijing and Shanghai.
ALIH operates a professional ice hockey league based in East Asia and headquartered in Japan. At the end of the playoffs every year, the winner receives the Championship Trophy. As reported, there will be a total of 48 tournaments this season, 24 of which will be held in Beijing, Shanghai, and Qiqihar. The China Dragon, a professional Chinese ice hockey team, will play in Beijing and Shanghai, the two host cities.
GOME has been an active sponsor of winter sports for some time. It was previously a partner of the Freestyle Skiing Freestyle Ski World Cup in 2013. The company sees this deal as a rehearsal of its further plans for the 2022 Olympics. Besides the financial support, GOME is expected to expand the ticketing channels to its official Weibo and key stores for example.
Source: hnetn.com
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Beijing Sport University receives RMB9m donation to set up Ice and Snow Sports Development Fund
11 Sep 2019
PEAK signs sponsorship deal with Dellavedova
03 Jun 2016
Scisky and Houston Rockets reach partnership
06 Feb 2017
EURO 2016, a stunning platform for Hisense to play on
11 Feb 2016
Nongfu Spring becomes the official partner with Wuhan Open
30 Apr 2015
More from Yutang Sports
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
IWGA to confirm the World Games host
11 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Yutang Sports
loading...