ExxonMobil signs partnership with CBA and basketball player Yi Jianlian

‍‍ExxonMobil have announced a partnership with Chinese basketball player Yi Jianlian on Sept 15. Yi becomes Mobil's first brand ambassador, a popular product of ExxonMobil, in China.

The two parties agreed to work on both online and on-ground engagement activities with customers engaging the theme of "safeguard" in the campaigns. 

The brand will useYi Jianlian upcoming participationwith the Chinese national team in the 2015 Asia Basketball Championships as an opportunity to further spread their brand spiri of safeguarding or protecting. It is hoping that Yi Jianlian’s competitiveness will safeguard victories for China. 

Yi Jianlian is a former NBA Chinese basketball player. His previous teams include the Milwaukee Bucks, Brooklyn Nets, Washington Wizards and Dallas Mavericks. He now plays for Guangdong Tigers in the CBA. In a ranking of Chinese sportsmen based on their fortunes, published in 2014 by Titan Sports, a famous Chinese sports publication, Yi Jianlian was ranked joint 6th. 

In the mean time, the brand also signed up to be the official automotive oil for Chinese Basketball Association. 

Source: NetEase

Proofread by Raymond Fitzpatrick.