Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
ExxonMobil have announced a partnership with Chinese basketball player Yi Jianlian on Sept 15. Yi becomes Mobil's first brand ambassador, a popular product of ExxonMobil, in China.
The two parties agreed to work on both online and on-ground engagement activities with customers engaging the theme of "safeguard" in the campaigns.
The brand will useYi Jianlian upcoming participationwith the Chinese national team in the 2015 Asia Basketball Championships as an opportunity to further spread their brand spiri of safeguarding or protecting. It is hoping that Yi Jianlian’s competitiveness will safeguard victories for China.
Yi Jianlian is a former NBA Chinese basketball player. His previous teams include the Milwaukee Bucks, Brooklyn Nets, Washington Wizards and Dallas Mavericks. He now plays for Guangdong Tigers in the CBA. In a ranking of Chinese sportsmen based on their fortunes, published in 2014 by Titan Sports, a famous Chinese sports publication, Yi Jianlian was ranked joint 6th.
In the mean time, the brand also signed up to be the official automotive oil for Chinese Basketball Association.
Source: NetEase
Proofread by Raymond Fitzpatrick.
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
30-day countdown to Canon sponsored IAAF World Championships
23 Jul 2015
CBA release sponsorship details for 2015/16 season
28 Apr 2016
Permanent residency for Marbury in China
19 Apr 2016
Running group:new frontier for Chinese sports marketing
25 Dec 2014
LeSports terminate title sponsorship contract with Wukesong Arena
17 May 2017
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...