SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
PEAK Sport, the sports unit of the PEAK Group, has sealed a strategic partnership with the Palestine Olympic Committee for the Rio 2016 Olympic Games.
The deal will see PEAK Sport become the official supplier of Palestine Olympic teams at Rio 2016. Despite the terms of the deal not being announced, it will mark the Palestine Olympic Committee as the 10th Olympic organisation that PEAK Sport has signed.
Xu Jingnan, President at PEAK Sport, said “PEAK has launched its Olympic strategy and PEAK Sport will bring more good news on Olympic marketing in the near future.”
“PEAK, as always, will supply Palestinian athletes and sports fans with professional and reliable (sports) equipment to help them improve their competitiveness and health. At the same time, PEAK, together with all sports fans in Palestine, would like to wish and support the Palestine Olympic teams as they strive to achieve success,” Xu continued.
Source: The People
Proofread by John Devlin.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
HNA subsidiary sells Rio Olympics tickets
21 Jan 2016
Kunlunshan Water partners with World Snooker
01 Jun 2016
PEAK Sports raise 680 million Hong Kong dollars
06 Jul 2015
Real Madrid pocketed first Chinese deal
30 Mar 2015
Leading Chinese sport brands form JV in e-commerce
19 May 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Yutang Sports
loading...