Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Bundesliga giants Borussia Dortmund have announced a 3-year partnership with Chinese travel agency Wow Sports.
As part of the agreement, Wow Sports, which specialises in sports tourism, has become Dortmund’s offcial travel partner in China until the end of the 2018/2019 season. The deal will enable Chinese supporters to get discounts from Wow Sports on flights and accomodation for Dortmund’s home matches at the Westfalen Stadium.
The Chinese travel agency and Dortmund will also work together on the German soccer club’s upcoming China Tour in late July.
In addition to Wow Sports, Dortmund have agreed a regional partnership with Swiss stamping technology firm Bruderer. The two parties will work together to promote each other’s brands in Asian markets including China, Japan and Singapore.
Dortmund will play Manchester United in Shanghai on 22nd July and then play Manchester City in Shenzen on 28th July.
Source: Soccerex
Proofread by Sean O Diobhilin
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Ali Sports and Youku team-up on paid content
11 Mar 2016
GlobalSportsJobs partner with Alisports
24 Aug 2016
China's Football Musuem ties with National Football Musuem
26 Oct 2015
Championship side Bolton Wanderers signs agreements with Chinese school
22 Oct 2015
LFP to sign partnership deal with Chinese government
05 Aug 2015
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...