PEAK to sponsor Russian school basketball league

PEAK, a Chinese sportwear brand, signed a strategic partnership deal last Saturday with IES-BASKET, the Russian school basketball league.

This deal will see PEAK, as an official partner for the league, promote the development of teenage basketball in Russia. As of now, the financial terms have not been disclosed.

The IES-BASKET School Basketball league project was launched in the Perm region in 2007. It was sponsored by the Russian company SJSC Integrated Energy Systems and so the league received the title of IES Basket. 

The IES-BASKET is a prominent campus basketball organization in Russia. In the 2014-2015 season, it organized 13,500 school teams competing in up to 62 basketball events, covering some 1.5 million students.

Peak Sport Products Co. Ltd. is a Chinese sportswear and sports equipment company founded in 1989. It sponsors national basketball teams in countries like Algeria, Australia, Germany and France. 

Proofread by John Devlin