Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
On 19th August, LeSports and the Zhangjiakou Municipal Government held a news conference to announce their new strategic partnership. It is reported that LeSports will focus on live broadcast of the events, venue operation and tourism.
Specifically, LeSports will take the advent of their platform to promote the Winter Olympics and provide a live broadcasting and reporting service. As well as this, LeSports will assist the government to bring in more influential international events. As for venue construction, LeSports will play an active role in building a better and more intelligent Olympic venue.
It is the first time for China to hold the Winter Olympics. More than 2.5 million visitors will come to Zhangjiakou for skiing, which is a 31% year-on-year increase. It is hoped this event will encourage around 300 million people to participate in winter sports in the future.
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
LFP to sign partnership deal with Chinese government
05 Aug 2015
Everton signs £60m funding deal with ICBC
07 Jul 2017
Beijing's district pilot winter sports education in 31 schools
12 May 2017
Jilin City joins forces with Yanqing in winter sports
02 Mar 2018
Hornets partners with Chamber to promote Charlotte in China
09 Oct 2015
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...