SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
FC Barcelona and OPPO have made official today partnership agreement by which the smartphone manufacturer becomes official partner of the club for the next three years.
With this agreement, FC Barcelona and OPPO will cooperate in various fields such as football events, activities of associations and television advertising, among others. Therefore, OPPO will be visible during games of the first team at the Camp Nou.
OPPO is a manufacturer of smartphones distributes to more than 20 countries such as China, Australia, Mexico, Southeast Asia, South Asia, Middle East and Africa, and is planning a worldwide expansion. OPPO is also renowned for its high-end Blu-ray DVD players in the United States and Europe.
Statement by the CEO of OPPO Tony Chen:
Chen: “An important step in our global marketing strategy”
“The company chose FC Barcelona not only because of their status as a global iconic football club, but also because they represent the art of football. The partnership with FC Barcelona will be an important step in OPPO’s global marketing strategy. ”
Statement by CEO of FC Barcelona Ignacio Mestre:
Mestre:“One further step in taking our Club closer to its fans around the world”
“OPPO is a global leading smartphone brand known for its exquisite product design and state-of-the-art camera technologies,. We are more than happy to welcome OPPO to our family and hope this partnership can bring us closer to our supporters all over the world.”
Teaming with OPPO is both unexpected yet balanced for FC Barcelona, who always implement strict criteria when selecting partners. FC Barcelona are known for playing football as a fine art, supported by superb skills and excellent teamwork of their players, making every match a feast for the eyes.
This is very much in line with OPPO's pursuit of perfection and artistry of their products by combining inspired design and sophisticated manufacturing. Another point which unites FC Barcelona and OPPO is their shared ability to lead trends. From the Dream Team in the Cruyff era to four-time Champions League winners, FC Barcelona have always been at the forefront of football.
In one week, FC Barcelona who have two consecutive championship winner titles to their name, will give the last push towards the Champions League final, entertaining the keen anticipation of their fans worldwide.
In the case of OPPO, over the 10 years since their inception, they have introduced a decent range of smartphones, including world's first motorised rotating camera phone 'N3', and the planet's fastest rapid-charging technology VOOC.
Though details of the partnership are not disclosed, it is certain that they will cooperate in extensive fields, including football events, fan activities, TV advertising and accessories. FC Barcelona fans will be able to see OPPO's presence in the club's matches from the new season this year.
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