Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Last night in Beijing Sina Sports and Premier League side Manchester United held a joint press conference to officially announce the availability of the club’s 24/7 channel to Chinese fans exclusively on Sina Sports starting on January 17th.
The launch ceremony was attended by Manchester United legend Denis Irwin, Sina’s Senior Vice President Wei Jianglei and Reds’ Managing Director in the Asia Pacific region, Jamie Reigle. Following the historic launch, attendees were invited to stay for a live viewing of the Manchester United VS Liverpool game.
Back in early January, the two sides reached a long-term partnership to bring the club’s official television channel to China. Under the deal, Sina Sports becomes the exclusive digital media broadcaster of MUTV in Mainland China.
Wei Jianglei, Sina.com's senior vice president, said that they expected to provide over 100 million Chinese "Red Devil" fans with more diversified and in-depth sporting services.
"Football is more than a sport," Wei said. "It is also believe it to be a kind of culture and spirit." He hopes the channel will bring passion and power to the fans.
According to Jamie Reigle, the club's Managing Director in the Asia Pacific region, Manchester United have pledged to produce more tailored content on the channel for Chinese fans in the future.
The English Premier League giant opened its Weibo account at Sina.com in 2011. Up to now it has attracted nearly 800,000 followers.
Zhang Fanjing, president of the club's supporters association, China Reds, has been obsessed with the English club for 13 years. He hopes the channel translates the contents into Chinese as soon as possible to help Chinese fans get to know the club better.
Source: Xinhua
Proofread by John Devlin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
CSL names TAG Heuer official timekeeper
02 Mar 2016
Evergrande Group partner with Sportradar
17 Aug 2016
Arsenal extend its Tmall partnership
02 Aug 2017
Foyo joins hands with S.L. Benfica and Polaris Sports
19 Feb 2016
China Security Information Protection meets Argentine soccer delegation
28 Dec 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...