SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
China Security Information Protection meets Argentine soccer delegation
China Security Information Protection (CSIP) has recently agreed a strategic partnership with a delegation from Argentina in order to help boost the rising popularity of soccer in China.
Under the agreements, CSIP and the Argentine soccer-related Cultural Exchange Association will work together to organize an All-Star Game in China next year. Chinese fans will have a chance to see the likes of Argentina’s Lionel Messi in the flesh, alongside other South American stars such as Luis Suarez and Neymar. The deal also includes a youth training project alongside soccer player exchanges and product development based on soccer-related culture.
Pu Min, head of Strategy at CSIP, said the strategic partnership between CSIP and the Argentine association will be a good opportunity for China to develop soccer, which is often seen as the No.1 sport in the world. It is also an opportunity to form an alliance with a developed country in the sport.
“(It) will have a positive and significant impact on soccer-related culture in China and the green development of world soccer”, Pu added.
Source: China.com
Proofread by John Devlin.
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