Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Dongfeng Nissan Passenger Vehicle Company, a joint venture founded in 2002 by Nissan Motor Co. and China's Dongfeng Motor Corp, said it was astonished by Guangzhou Evergrande’s dropping of its jersey ads in the final match of the AFC Champions League, according to Nissan’s official post last Saturday night.
As cited by media reports, at the beginning of November, Evergrande had asked for a buy-back of the jersey ads rights from Nissan. They were turned down by the motor company. However, without the agreement of its advertising partner, the club changed its jersey ads to Evergrande Life Insurance for the second leg of the final, when they defeated the UAE's Al Ahli 1-0 in Guangzhou.
Evergrande and Dongfeng Nissan struck the jersey deal on February 17th, 2014, and it is said that the agreement was worth 110 million yuan ($17.24 million). Nissan is seeking a public response from Evergrande and says it will reserve the right to take further action. There has been no official response from the club up to now.
Source: Netease
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Brands assemble at 2015 Tour of Qinghai Lake International Cycling Race
08 Jul 2015
ZTE is slowly gaining recognition via NBA team-up
07 Jan 2015
How do financial enterprises use sports marketing?
18 Jul 2017
Qiaodan Sports sponsors 3X3 FISU World University League Final
10 Oct 2015
Huawei announce new partnership with Al Ahly
30 Mar 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Yutang Sports
loading...