Spanish soccer's LFP has agreed a partnership with Kingdomway

The Chinese nutrition brand will become a sponsor of the top two divisions of Spanish league soccer in Asia. Its 'Jolo Heart' supplement will be linked to La Liga through its marketing as an official league product.

The president of La Liga, Javier Tebas, signed an agreement in China today to make Kingdomway the organisation’s new Asian sponsor. In attendance at the ceremony were Jiang Bin, the Kingdomway president, Adolfo Bara, the La Liga marketing director, as well as Zhang Yongheng, the general manager of the Chinese business, and Dang He, the CEO of Charm.

With this agreement Kingdomway becomes one of the La Liga sponsors in the Asian market and the company’s product 'Jolo Heart' becomes the new official product in China. Kingdomway is a company that focuses on the optimisation of technical understanding and R&D in order to develop nutritional and biomedical products.

The deal was announced at an event in China. However, no financial terms were released.The LFP has a major sponsorship deal in place with Chinese smartphone brand Huawei.