Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Soccer’s governing body FIFA announced an eight-year partnership with Alibaba E-Auto, as the exclusive presenting partner of the FIFA Club World Cup, which begins this week. Alibaba E-Auto is an “Internet car” brand co-owned by the Chinese e-commerce giant Alibaba Group and SAIC MOTOR.
This is the first major new sponsor contracted by FIFA after a gap of more than two scandal-filled years. Under the deal, the 2015 version of the soccer tournament, beginning next week in Japan, will now be known as the ‘FIFA Club World Cup Presented by Alibaba E-Auto’ until 2022.
This year’s tournament will include eight matches to be held from December 10 to 20 in Japan. As part of the deal, Alibaba E-Auto will present the Most Valuable Player (MVP) award at the end of each game, including the tournament MVP at the final on December 20.
In addition to the presenting partnership, Chinese OTT operator Whaley TV has been awarded the exclusive digital rights to broadcast the 2015 FIFA Club World Cup by Ti’ao Power. The two sides announced the rights deal at a press conference held in Shanghai yesterday.
Source: Sina & businesswire
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Qinghai Sport Bureau lands a ¥11.6 million sponsorship
19 Aug 2015
Ali Sports partner with OCEANS Sports
01 Mar 2016
Dicos announced the sponsor of HUBA
21 Nov 2015
Maxxis renews sponsorship with Liverpool FC
02 Sep 2015
Oppo expands Barcelona sponsorship
27 Jul 2016
More from Yutang Sports
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...