Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Soccer’s governing body FIFA announced an eight-year partnership with Alibaba E-Auto, as the exclusive presenting partner of the FIFA Club World Cup, which begins this week. Alibaba E-Auto is an “Internet car” brand co-owned by the Chinese e-commerce giant Alibaba Group and SAIC MOTOR.
This is the first major new sponsor contracted by FIFA after a gap of more than two scandal-filled years. Under the deal, the 2015 version of the soccer tournament, beginning next week in Japan, will now be known as the ‘FIFA Club World Cup Presented by Alibaba E-Auto’ until 2022.
This year’s tournament will include eight matches to be held from December 10 to 20 in Japan. As part of the deal, Alibaba E-Auto will present the Most Valuable Player (MVP) award at the end of each game, including the tournament MVP at the final on December 20.
In addition to the presenting partnership, Chinese OTT operator Whaley TV has been awarded the exclusive digital rights to broadcast the 2015 FIFA Club World Cup by Ti’ao Power. The two sides announced the rights deal at a press conference held in Shanghai yesterday.
Source: Sina & businesswire
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
PPTV Sports seals 3-year partnership with CUFL
19 Oct 2015
CSL club signs sponsorship deal with Home Credit
04 Mar 2016
Huawei extends Ajax Cape Town sponsorship
24 Jul 2015
07 Nov 2014
CBA champions sue former sponsor
23 Jun 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Yutang Sports
loading...