VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Soccer’s governing body FIFA announced an eight-year partnership with Alibaba E-Auto, as the exclusive presenting partner of the FIFA Club World Cup, which begins this week. Alibaba E-Auto is an “Internet car” brand co-owned by the Chinese e-commerce giant Alibaba Group and SAIC MOTOR.
This is the first major new sponsor contracted by FIFA after a gap of more than two scandal-filled years. Under the deal, the 2015 version of the soccer tournament, beginning next week in Japan, will now be known as the ‘FIFA Club World Cup Presented by Alibaba E-Auto’ until 2022.
This year’s tournament will include eight matches to be held from December 10 to 20 in Japan. As part of the deal, Alibaba E-Auto will present the Most Valuable Player (MVP) award at the end of each game, including the tournament MVP at the final on December 20.
In addition to the presenting partnership, Chinese OTT operator Whaley TV has been awarded the exclusive digital rights to broadcast the 2015 FIFA Club World Cup by Ti’ao Power. The two sides announced the rights deal at a press conference held in Shanghai yesterday.
Source: Sina & businesswire
Proofread by John Devlin
Related coverage
Dong Feng Citroen sponsored 2015 Badminton Asia Championships
28 Apr 2015
Chinese Greenwood Capital agrees sponsorship deals in Melbourne
15 Feb 2016
Qinghai Sport Bureau lands a ¥11.6 million sponsorship
19 Aug 2015
Vatti sponsors France Men’s National Football Team
05 Mar 2018
Hisense sponsors two sports programmes
18 Aug 2015
More from Yutang Sports
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Discover the SportAccord Summit sessions!
31 Jan 2024
Yutang Sports
loading...