A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026 10:38

Huawei has agreed a sponsorship deal with AFL team Gold Coast Suns in Australia, becoming the official technology and ball partner of the team.
This deal will allow Huawei to brand on all the balls used at the team’s stadium, Metricon Stadium, and to cooperate with the team to develop stadium infrastructure. As reported by sources such as ARN and Sport Business, the job for infrastructure development maybe mainly refers to Wi-Fi networks in the stadium, among other modernizations.
It is the first time that Huawei sponsored an AFL team. Huawei Australia’s board director John Brumby said that Huawei is relatively young in the Australian ICT & Telecommunications market, and that they would continue to grow along with the team, reported ARN.
Huawei has other sports sponsorships in Australia, including NRL’s Canberra Raiders and cycling’s Tour De Cure.
Last year, Huawei has achieved strong growth in the Australian market, with a 109 percent increase in revenue. Worldwide, it also had a 32.7 percent of growth for profit, reaching $US4.5 billion.
Source: ARN, Sport Business.
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
Team China’s great soccer dream
12 May 2016
Sports sponsorship floats China Inc’s boat
23 Apr 2015
New sponsorship deal for Yanbian Fude
07 Mar 2016
Beijing nutrition brand sponsored IAAF World Championships Beijing 2015
20 Aug 2015
Toray Industries to sponsor Shanghai International Marathon
10 Sep 2015
More from Yutang Sports
Who you meet at SportAccord And Why it Matters
22 Jan 2026
SportAccord Convention in Baku postponed
03 Apr 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
Yutang Sports
Chinese website
loading...