Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
ZTE has poured a significant portion of its U.S. marketing budget into sponsoring NBA teams. ZTE began last season by sponsoring the Houston Rockets, the hometown team of ZTE’s U.S. operations. This year they added sponsorships in two other big markets: San Francisco’s Golden State Warriors and the New York Knicks.
As for the success, it’s somewhat hard to measure. However, ZTE is slowly gaining some name recognition and market share in U.S market. It's currently hold about a 6-percent of the U.S. market,putting it fourth behind Apple, Samsung and LG. However, its gains have mostly been at the low end of the market, areas where price and features trump brand recognition.
ZTE’s new tagline – Tomorrow Never Waits – was unveiled at the Warriors game. Cheng says that basketball is big in China and that he himself is a big fan. He also let it out that a second-generation product will be unveiled at CES in Las Vegas.
Original title by: Recode.net,ZTE Looks to NBA Team Sponsorships for Marketing Assist
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Hyundai drop China Ladies Golf Open sponsorship
04 Sep 2017
Skoda to sponsor Le Tour de France China Criterium
27 Jul 2017
Changhong to sponsor 12 Italian football teams
31 Mar 2016
K-Boxing:inner and surface transformation by collaborating with snooker
12 Dec 2014
Alibaba’s way to build its sports empire
10 Dec 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...