Pac-12 and LeTV announce expanded partnership in China

The Pac-12 Conference and LeTV Sports, a fast-growing sports media and technology subsidiary of LeTV, announced an expanded partnership deal at a press conference held in Shanghai yesterday.

Under the new partnership, LeTV Sports will become the official digital media partner of the Pac-12 Conference in China and live stream more than 200 live sporting events across four Pac-12 sports over this year and next.

Letv Sports will make these games available to its users on PCs, tablets, mobile devices, and Letv Super TVs, and distribute the games live through broadcasters and other third party platforms in China. In addition, Letv Sports will offer all users on its platform access to Pac-12 highlights and other programming to be consumed on demand.

“We are excited to expand our partnership with Letv Sports and continue to showcase the best of Pac-12 teams and student-athletes in China,” said Pac-12 Commissioner Larry Scott. “Distributing our great Pac-12 Networks content to countries around the world is a growing priority as our universities continue to operate in a more globalized world.”

“Letv Sports is excited to expand collaboration with the Pac-12,” said Letv Sports CEO LEI Zhenjian. “Through the partnership between Letv Sports and Pac-12, we not only want to show the Chinese domestic audience the excitement of Pac-12 and NCAA basketball and football, but also want to provide more inspiration and successful examples to the Chinese domestic collegiate sports participants and administrators through our in-depth collaboration and exchange with U.S. collegiate sports.”

Source: Pac-12 & Sohu