Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
SAIC-GM (Chinese: 上汽通用汽车), a Shanghai-based motor company, has become the official exclusive motor partner of the Dalian Marathon for the next five years.
This deal was brokered by Oceans Sports, the exclusive promoter of the international event. Under this deal, SAIC-GM will provide sponsorship in cash and service cars for the event organizing committee.
This news follows Oceans’ partnership with General Mills, one of the leading consumer food companies of the world. This partnership enabled General Mills-owned Wanchai Ferry to strike a sponsorship deal with the Chinese National Diving Team for the upcoming Rio 2016 Olympic Games.
SAIC General Motors Corporation Limited is a joint venture between the General Motors Company(GM) and SAIC Motor that manufactures and sells the Chevrolet, Buick, and Cadillac brand automobiles in mainland China. It was founded on June 12, 1997 with 50% investment from each partner. SAIC-GM began assembling the venture's first vehicle, the Buick Regal, in Shanghai, China in 1999.
Source: Oceans Sports
Proofread by Sean O Diobhilin.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Lander establishes strategic sports business partnership with Venetian
02 Jun 2015
Taipei to seek NT$2 billion sponsorship
09 Nov 2015
Leading Chinese sport brands form JV in e-commerce
19 May 2015
Gionee to sponsor a second Indian cricket team
02 May 2017
Master Kong and NBA China to establish six basketball centers
09 Oct 2017
More from Yutang Sports
Yutang Sports
loading...