Adidas China appoints Proximity as digital and social AOR

Proximity China has been appointed digital and social Agency of Record (AOR) for Adidas China, one of the world’s leading sportswear brands.

Under their partnership, Proximity China will work on all Adidas sports performance business categories in China, including football, basketball, running, training, outdoor and kids.

It will also involve digital and social strategy, creative, innovative technology implementation across key campaigns, social content, platform management, social listening, data analytics and management.

“We are delighted to be entrusted with the Adidas business in China, and we look forward to doing great work in partnership with such an exciting and iconic brand, “ stated Clement Yip, CEO of Proximity Greater China.

“This win demonstrates our position as an industry leader, providing an opportunity to execute an integrated digital solution that combines data, creativity, content and technology to support our client’s business,” He added.

Source: thedrum & adobomagazine

Proofread by Sean O Diobhilin