SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
According to NetEase, Le Sports, the sports arm of Chinese internet giant LeEco, announced yesterday (April 6th) that it is about to launch a pay-to-view model within mainland China.
The “Le Super Sports Subscription Model,” as it is called, will be independent of LeEco’s current Film and TV Subscription Model. The sports company is now marketing three packages, namely, the RMB 590 yearly package, the RMB 159 quarterly package and the RMB 59 monthly package.
As stated in the report, Le Sports’ subscribers will be able to watch games via all of LeEco’s media platforms, including the likes of LeTV, Le Mobile Phone, LeVR and Le Supercar. They will also have access to professional commentary, ticketing discount services and sports travel packages.
At the same time, Le Sports will continue to provide non-subscribers with free streaming services, which cover more than 80% of their acquired sports media rights.
As Liu Jianhong, Chief Content Officer of Le Sports, said, in order to provide customized services for the subscribers, they are looking to invest up to RMB 6 billion to purchase media rights for top sporting events.
In terms of the Chinese Super League (CSL), Le Sports will select at least one CSL match to offer value-added production services to subscribers. This plan starts from the 16th round of the current CSL season, and will cover all CSL matches from the 2018 season.
Source: Netease
Proofread by John Devlin.
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Impetuous soccer stocks in China is not wise
14 May 2015
Russia’s Gazprom launches sports channels, inks Chinese deal
19 Feb 2016
Guangzhou Evergrande top CSL Bonus Money Rankings
26 May 2017
21 Jun 2015
Weekly Report: AFC Champions League wrapped up the TOP3 list
26 Apr 2016
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...