CSL partners with HBN for further development

Beijing Hualu Baina Film & TV Inc. (HNB) has officially announced its partnership with Chinese Super League, the top football division in China in a bid to pursue greater development in China’s sports market.

With a resourceful business clients network, BlueFlame, a wholly-owned subsidiary of HNB, will work closely with CSL to improve the profitability of the League. Initial thoughts include finding more sponsors and partners that are a better fit for CSL in terms of brand attributes and financial stability and enlarging the current property inventories and partner categories of CSL.

Hu Gang, CEO of BlueFlame said:”it’s very exciting to partner with CLS. As the most valuable and active sports organization in China, CSL will act as a carrier and frontrunner to drive the sports industry forward to its projected RMB 5 trillion business scale.”

HBN is a relative newcomer to the sports market, but has raised lots of eyebrows after being involved in many significant investments in sports this year. In July, the media and entertainment company secured exclusive rights to operate Euroleague Basketball for the next 15 years in China. Shortly after in August, the company announced a strategic partnership deal with local authorities in Hebei Province to inject RMB1 billion for the upgrade of the winter sports facilities in Zhangjiakou.

Source: STCN

Proofread by Raymond Fitzpatrick.