“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54

Chinese electronic appliance manufacturer Haier sponsored Qingdao China Sailing on the 21st-Century Maritime Silk Road.
Qingdao China Ship is going to start a voyage on the route of the 21st-Century Maritime Silk Road. The concept was proposed by the Chinese President Xi Jinpin in 2014 for the joint development of countries along that route. The complete concept is the Silk Road Economic Belt and the 21st-Century Maritime Silk Road Initiative.
This voyage by Qingdao China Ship was part of the efforts by the city of Qingdao to resonate with the Belt and Road Initiative. The fleet of Qingdao China will sail along South Asia and South Europe and pull over at some cities including Shanghai, Guangzhou, Hong Kong, Mirissa, Mumbai, Alexandre, Genoa, and Monaco. The voyage will be headed by famous Chinese sailing professionals Guo Chuan and Song Kun.
As one of the sponsors of this voyage, Haier look forward to utilize this opportunity to showcase Qingdao manufacturing and the quality and strength of made-in-China to the world, said Wang Guohua, the Brand Director of Haier. Wang said that the initiative spirit of Haier over the 30 years matches well with the sport.
Haier would organize a series of talk shows with Guo Chuan and other cultural celebrities in Shanghai and Guangzhou to discuss life wisdoms in different cities, and will film mini videos in cities like Mumbai and Monaco to share with their customers.
Source: Sports.cn
Related coverage
Hualu Baina secures sponsorship for CFA Cup
26 Aug 2015
EURO 2016, a stunning platform for Hisense to play on
11 Feb 2016
Huawei signs a sponsorship deal with Ottawa Senators
19 Nov 2015
VASTO sponsors Evergrande Football School
31 Aug 2015
The brand with integrity: interviews with Jaimie Fuller, CEO of SKINS
04 May 2016
More from Yutang Sports
Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Yutang Sports
Chinese website
loading...