SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Xinhua Ruide Network Technology Ltd has recently announced a partnership with General Administration of Sport of China. Datang Telecom, the owner of Xinhua Ruide, would obtain the exclusive partnership with China’s mobile E-sports project.
When it comes to E-sports, people would always think about traditional items like LOL or DOTA. However, with the development and renewal of electronic devices, the way in which players engaged in electronic sports changed a lot. Besides LOL, DOTA, and other games which are played on computers, sports based on mobile electronic devices is gradually rising up in China.
Xinhua Ruide is set up by Datang Telecom for a project to fuel the development of China’s public sports. Through the partnership with China’s mobile electronic athletics, Datang hopes to establish a healthy and green competition platform for electronic players and to create an interactive community for more Chinese sports fans.
Source: news.yesky
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
LFP to sign partnership deal with Chinese government
05 Aug 2015
RBS on innovation: 'sponsorship works well when you’re engaged with people at their passion points.'
12 May 2017
Ctrip to partner with OGC Nice
06 Jul 2016
China UnionPay became sponsor of SEA Games
18 May 2015
Chinese national football team rich in sponsorship this year
02 Sep 2015
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...