Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
China smart phone manufacturers, Gionee held a press conference with the China Football Association (CFA), announcing a new 4-year partnership. The coach of China Men’s national team Alain Perrin and goalkeeper Wang Dalei also attended the conference.
According to the contract, Gionee will sponsor 7 national teamsquads:Men’and Women’s Adult, U19’s, U16’s and the Men’s Olympic Team. The duration of the partnership is 4 years.
The vice president of CFA, Lin Xiaohua thought highly of Gionee’s sponsorship, “The long lifespan of Gionee’s battery matches the spirit of China Men’s National Team. Football is a long-term investment so we need much more enterprises like Gionee.”
, Liu LiRong, Diector of Gionee said, “the target market of Gionee is business people. Some of them are football fans thus sports is becoming another side of business.”At the same time, Liu also expects smartphone sales of40m and 30 billion RMB in revenue this year.
Gionee is not the first Chinese smart phone brand to sponsor sports team.Previous Chinese telecommunications sports sponsorships include, Kejian who were the first pioneer having sponsored the EPL’s Everton in 2002. Recently there has been a flurry of sports partnerships by Chinese smartphone manufacturers, Oppo supports Barcelona, HTC has partnered with UEFA Champions League and Europa League, Huawei invested in PSG and Meizu is working together with CSL heavyweights Guangzhou Evergrande.
Source: Tencent
proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Weekly report: Ning's victory contributes to the high ratings
12 Aug 2015
Is celeb endorsement the best option for Intel in China?
21 Aug 2015
2015 AFC Asian Cup ratings report
11 Feb 2015
K-Boxing:inner and surface transformation by collaborating with snooker
12 Dec 2014
Tom Watt: China needs 15 years to land World Cup
01 Jun 2015
More from Yutang Sports
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Yutang Sports
loading...