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New regional partner for 2016 ICC

Monday, 18 Jul 2016 16:10   |   By Pu Yang

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Guangdong-based immigration agency QWOS recently announced that it has agreed a regional partnership with Relevent Sports on 2016 International Champions Cup (ICC) in China.

QWOS has become an official sponsor of the 2016 ICC China which is set to have Manchester United, Manchester City and Borussia Dortmund in late July. Despite that no financial terms of the deal were disclosed, the cost is understood to exceed RMB10 million, according to China News.

The decision to support the ICC alongside established international brands including Adidas, Chevrolet and Tag Heuer would help drive brand awareness and influence of QWOS, the agency explained in an announcement.

“The ICC and QWOS have a great fit in internationalization, authority and expertise. The event could help increase brand influence (of QWOS) and serve as a perfect platform to display the advantageous programs of QWOS.”

The 2016ICC runs from 23rd July to 13th August in the US, Australia and China. The 2016 ICC China will be held in Beijing, Shanghai and Shenzhen.

Source: China News

Proofread by Sean O Diobhilin

Tags: Manchester City,sports sponsorship

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