Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Serbian basketball captain to represent PEAK Sport in Europe
Milos Teodosic, the captain of the Serbian national basketball team and one of the top European point guards, signed on Saturday a five-year contract with PEAK Sport, a well-known Chinese provider of sports equipment.
CFA separates from State General Administration of Sports
The State General Administration of Sports of China hold a meeting with the China Football Association (CFA) on the morning of August 17 and officially announced the separation of CFA from the General Administration of Sports.
China's Hangzhou submit bid for 2022 Asian Games
According to the Chinese Olympic Committee Hangzhou, the capital city of Zhejiang province, China, has officially submitted its bid for the 2022 Asian Games on August 17. The media has also pointed out that it is also possible that Hangzhou could be the only candidate for the event as no other Asian city has yet to announce their official event bid.
La Liga president eyes closer ties with CSL
avier Tebas, chief of Spain’s football league first division La Liga backed the ongoing soccer reforms in China, saying it was a step in the right direction although he also urged both fans and officials to be patient as the reforms do not deliver results overnight.
Adidas strikes soccer school deal with Chinese government
Adidas has agreed a partnership with the Chinese education ministry to promote soccer in schools as part of a campaign to support the sport at the grassroots as it goes head to head with Nike in the basketball-obsessed nation.
Kunlun Fight to show on FOX Sports
As a leading sports brand, Kunlun Fight set to debut on FOX Sports, one of most famous Sports channel in USA. The show triggered debate in America after the debut.
Letv Sports partnered with CSL side Guangzhou R&F
Letv Sports agreed a partnership with Chinese Super League side Guangzhou R&F at an introduction and marketing event attended by Liu Jianhong and Huang Shenghua, Chief Content Officer of Letv Sports and deputy president of Guangzhou R&F respectively.
LeTV alleged to infringe Ocean Sports’ copyrights
On August 21, Oceans Sports claimed in a statement that LeTV infringed its copyrights by record broadcasting the Guangzhou Evergande VS Bayern Munich match of the Volkswagen Cup 2015 Guangzhou without its permission. Oceans Sports reserves the right to pursue legal action.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
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