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Brands assemble at 2015 Tour of Qinghai Lake International Cycling Race

Wednesday, 08 Jul 2015 14:30   |   By Yutang Sports

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With support from a range of Chinese brands, the first stage of the 13-stage 2015 Tour of Qinghai Lake International Cycling Race set off on July 5. The event which has sealed as many as 14 deals with partners is a 14-day UCI ranked 2.HC race in China scheduled for July 5-18.

The Qianghai Branch of China’s Rural Credit Cooperatives is the major title sponsor of this race.

FAW-Volkswagen Audi, as the exclusive vehicle sponsor, will provide auto services to support the race including 74 vehicles such as the Audi A7, Audi Q5 and Audi Q7 models to cover the 14-day cycling race.

China UnionPay, as a partner of Rural Credit Cooperatives, is a stage title sponsor of the 2015 Tour of Qinghai Lake.

PEAK, the Chinese sports apparel and footwear brand, have also established partnership with organizers of this race.
Other brands including PICC (People's Insurance Company of China), C

hina Sports Lottery have also signed sponsoring deals with this race.
The Tour of Qinghai Lake International Cycling Race named after Qinghai Lake is an annual professional road bicycle race which has been held in Qinghai Province, China since 2002.

The race, hosted by Chinese Cycling Association, is sanctioned by the International Cycling Union (UCI) as a 2.HC ranked race as part of the UCI Asia Tour.

Proofread by Raymond Fitzpatrick

Tags: sports sponsorship,cycling

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