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As a leading sports brand, Kunlun Fight set to debut on FOX Sports, one of most famous Sports channel in USA. The show triggered debate in America after the debut.
Kunlun Fight was founded by Jiangsu TV in 2014, now is one of the most popular ultimate fight show in China. While FOX is a giant in entertainment in America. TV Shows, such as PrisonBreak, American Idol were from FOX. FOX Sports opened in 1994, now is the rightholder of NFL, NHL, MLB, NASCAR and FIFA World Cup. In December, 2012, when FOX Sports started their business in Brazil, they attracted amazing 7.5 million subscribers in 1 month.
For the fight fans, FOX is not a stranger at all. UFC is a regular every week on the FOX Fight Night. Kunlun Fight is recently trying all means to establish a global brand. The fight was set on Euro Sports before while the two big media in freestyle fight, Liverkick and CombatPress reported and comment Kunlun Fight in their programs. On the rank of fight TV shows, several Kunlun fighters are in the Top 10.
With the broadcast on FOX Sports, Kunlun fight will have a wider coverage in the world. China fight industry is expected to step on a new stage.
Source: 163.com
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
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