Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
US sports camera maker GoPro Inc launched its HERO4 Session in China and nominated Chinese rock climber Liu Yongbang as the brand's ambassador.
Priced 2,998 yuan ($483), the gear, described as the smallest, lightest, most convenient GoPro product yet by the company, is available online and at authorized stores nationwide.
"We are thrilled to team up with Liu for the launch of the HERO Session in China," said Tor Petersen, head of sales and marketing for GoPro's Asian and Pacific markets.
"This is the first of a series of local pieces of Chinese content we will be sharing over the coming months".
The company has also launched a breathtaking video of Liu, aka 'Abond', and his girlfriend, Xiao Ting, on a 5.14b rock climb in Yangshuo, Guilin, and providing a tutorial of how to capture stunning images using GoPro's most versatile life-capture solution yet.
Liu is a rock climber who holds several records in China and globally, and who is a big fan of GoPro products using them to capture his great feats on both rock and wall.
On July 29, Liu will 'take over' GoPro's Sina Weibo account, releasing never before seen content from his worldwide escapades.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Kobe Bryant to represent Ele.me
05 Jul 2016
Shenzhen company to sponsor Segunda Liga
20 Jan 2016
Chinese brands dominated Bhutan’s Changlimithang Stad.
17 Jun 2015
Xiwang Food sponsors 2017 Montreux Volley Masters
09 Jun 2017
TAG Heuer sues CBA agent Infront China
10 Nov 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...