GoPro signs its first Chinese ambassador

US sports camera maker GoPro Inc launched its HERO4 Session in China and nominated Chinese rock climber Liu Yongbang as the brand's ambassador.

Priced 2,998 yuan ($483), the gear, described as the smallest, lightest, most convenient GoPro product yet by the company, is available online and at authorized stores nationwide.

"We are thrilled to team up with Liu for the launch of the HERO Session in China," said Tor Petersen, head of sales and marketing for GoPro's Asian and Pacific markets.

"This is the first of a series of local pieces of Chinese content we will be sharing over the coming months".

The company has also launched a breathtaking video of Liu, aka 'Abond', and his girlfriend, Xiao Ting, on a 5.14b rock climb in Yangshuo, Guilin, and providing a tutorial of how to capture stunning images using GoPro's most versatile life-capture solution yet.

Liu is a rock climber who holds several records in China and globally, and who is a big fan of GoPro products using them to capture his great feats on both rock and wall.

On July 29, Liu will 'take over' GoPro's Sina Weibo account, releasing never before seen content from his worldwide escapades.