Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Japanese sportswear provider Asics has reached a sponsorship deal with 2015 Beijing Half Marathon to be held in Bird’s Nest on November 8th.
Under the deal, Asics becomes an official partner and the exclusive sports equipment provider of the event. However, no terms of the agreements were released.
“This is the first time that Asics has officially sponsored road races in China”, said Huang Zehui, the managing director of Asics China.
“As a leading brand in sports, we have been underlining the excelsior professionalism, which is great fit to Bird’s Nest Half Marathon”.
2015 Beijing Half Marathon, with 8,000 runners to compete, has also sealed deals with sponsors including water brand Ganten, Sunshine Insurance Group and Beijing Kerry Hotel.
2015 Beijing Half Marathon, co-hosted by Beijing Sports Competitions Administration Center along with National Stadium Limited and Inter Sports, will be the first half marathon to be launched by 21 Run, a dedicated road race platform jointly established CCTV, Inter Sports and Yangzhou Marathon.
Source: ifeng
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Changan Ford and Huawei signed soccer sponsorships
14 Feb 2015
Adidas targeted runners with marathon sponsorships
29 Apr 2015
Huawei changes Asian sponsorship strategy
02 Dec 2015
Huawei sponsors basketball tournament
01 Dec 2015
Redskins not working with Huawei for Wi-Fi deal
24 Dec 2014
More from Yutang Sports
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Yutang Sports
loading...