SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Following last year’s successful US pre-season tour, German champions FC Bayern Munich will once again set out on tour in July 2015. Head Coach Pep Guardiola’s team will travel to China from 16 to 24 July with three high profile friendly games against FC Valencia, Inter Milan and Guangzhou Evergrande lined up. FC Bayern Munich’s summer tour 2015 will again be presented by partner Audi.
First up on 18 July, FC Bayern will face six-time La Liga champions FC Valencia at the "Bird’s Nest" the national stadium in Beijing. Three days later the team from Munich will play against the 18-time Serie A champions Inter Milan in Shanghai. The last leg of the Audi Summer Tour 2015 will be the match against current CSL champions Guangzhou Evergrande FC on 23 July in Tianhe Sports Stadium. Evergrande, coached by newly appointed Brazilian stalwart Luiz Felipe Scolari have won the CSL for the last four years in a row and were the Asian Champions League winners in 2013.
Evergrande have been inspired by the successful business model and enormous on field achievements of FC Bayern. The two clubs have maintained close ties since Bayern’s first trip to China in 2012. In 2013, Liu Yongzhuo, the then CEO of Evergrande FC at the time, visited Munich and held talks with Bayern’s Board about the possibility of a future partnership. Bayern also expressed their mutual interest in finding a Chinese football club to become their business partner. Recognizing each other’s potential synergies, Evergrande was a good choice for Bayern. It is believed that the two clubs will further strengthen their partnership in the future.
Source: Sina
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
‘No pay no gain’, big bonus behind GZ Evergrande's triple champions
02 Dec 2016
Evergrande’s youngsters to compete in the 2016 FIFA Youth Cup
11 Mar 2016
Jet Li and Jack Ma expands Taiji Zen
14 Jul 2015
Shanghai Xiaoyuan to partner World Freestyle Football Federation
06 Jan 2016
Football sponsors must be prudent in China
25 Dec 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Yutang Sports
loading...