VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese digital sports media platform Sina Sports has signed a partnership with the Fédération Équestre Internationale (FEI), the world governing body for equestrian sport. They aim to increase the footprint of the FEI and equestrian sport in China.
This agreement, which runs until the end of 2018, will see Sina Sports launch the “Official Website of the FEI in China” on its digital sports platform. Chinese users will be able to watch content like major FEI events, competition highlights and video interviews via this new portal.
Sina Sports will also support the FEI’s exposure in China through bespoke posts and promotions on Sina Weibo.
“Equestrian sport is growing rapidly in popularity in China and across the Asian continent, and this new partnership with Sina Sports marks another major step by the FEI to reach markets that are incredibly important to the future of our sport,” declared FEI President Ingmar De Vos.
“Sina Sports is proud to be able to give equestrian sports a high profile platform in China,” said Arthur Wei, Vice President of Sina.com and General Manager of Sina Sports.
Source: Equnews
Proofread by Sean O Diobhilin
Related coverage
Sina Sports to air The Boodles Tennis
21 Jun 2016
Hisense renews partnership with Lions Rugby
22 Aug 2017
TNA signs Chinese TV deal with YouKu
15 Jul 2016
Shanghai SIPG partners with Hamburger SV
11 Aug 2016
ZTE expand partnership with Carlton FC
01 Dec 2015
More from Yutang Sports
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports
loading...