Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Alisports has become a supporting partner of The Arnold Classic Asia Multi-Sport Festival, as the world’s largest annual multi-sport festival comes to Asia.
As stated in a report, the inaugural Arnold Classic Asia will be hosted in Hong Kong from 19-21 August. As part of their partnership, Alisports is set to launch a bespoke online channel, where fans will be able to buy related products as well as refer to the latest information.
At present, Alisports is organising the Alisports “Mid Summer Olympic Night” in Beijing on July 18, a grand send-off to the Chinese Olympic delegation.
“Mr. Arnold Schwarzenegger’s life experience is really legendary and inspiring for us. We are quite delighted to partner with the Arnold Classic Asia, which delivers the true value of sports and fitness.” said Alisports CEO Zhang Dazhong.
Established 40 years ago, the festival has an international following on 6 continents including North America, South America, Europe, Africa, Australia and now Asia.
“I cannot wait to get to Hong Kong for the first Arnold Classic Asia. It will be unbelievable. We will have many sports there and some of the most powerful and muscular men and women.” Arnold Schwarzenegger stated.
Source: Netease & eglobaltravelmedia
Proofread by Sean O Diobhilin
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