IMG backing new Chinese ski resort

The IMG agency has announced that it is teaming up with Chinese real estate company Zhonghong Holdings to back a new Chinese ski resort in Changbaishan.

Under the strategic partnership deal, IMG has been appointed to provide management services to Changbaishan Powder Paradise, a new winter sports resort focusing on the high end adventure sport of Backcountry Skiing.

Set in one of China’s most revered tourist destinations, Changbaishan, the resort is designed to provide an unrivalled winter sport experience. The facility opened on January 1, 2016. 

Developed by Zhonghong Holdings, Changbaishan Power Paradise is an exciting addition to the Group’s growing portfolio of tourism assets. Company Chairman, Wang Yonghong, commented, "I am very pleased to be working with IMG at Changbaishan Power Paradise, in this rapidly growing market segment, and in one of China’s most prominent and iconic destinations. With IMG’s commitment to excellence, depth of resources and industry expertise, we are confident Changbaishan Power Paradise will benefit very positively from this relationship.”

Justin Downes, President of IMG Ski Resort Management, added, “IMG is very excited to extend our relationship with Zhonghong Holdings and Chairman Wang. We look forward to providing a range of high quality services, including offering members access to IMG Prestige, our global reciprocal program. I am certain our extensive international operational experience will build on the reputation that Zhonghong has forged in the market and will enhance the platform that will see Zhonghong develop as a national leader in tourism development and management.”

Source: IMG

Proofread by John Devlin