SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Recently, Wisdom Holdings Group announced that a cooperative agreement with Hunan ETV had been signed. According to the agreement, the company would conduct its comprehensive cooperation with Hunan ETV in the designing, promotion, marketing, and management of sports TV programs.
Both sides of the agreement would spare no effort in improving and reforming domestic TV programs about sports. Thus a brand new system of sports programs could be easily established. In 2015, all those Marathons held in China would become the starting point of their cooperation which was carried out under the guidance of “Sports +”, an integral strategic deployment of sports industry put forward by Chinese government. It is hoped that the partnership between Wisdom and Hunan ETV would be a strong pushing power which can contribute a lot to the development of sports TV programs in China. With the efforts from all sides, a huge breakthrough would be made in China's sports industry.
Source: Sina
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