Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

Recently, Wisdom Holdings Group announced that a cooperative agreement with Hunan ETV had been signed. According to the agreement, the company would conduct its comprehensive cooperation with Hunan ETV in the designing, promotion, marketing, and management of sports TV programs.
Both sides of the agreement would spare no effort in improving and reforming domestic TV programs about sports. Thus a brand new system of sports programs could be easily established. In 2015, all those Marathons held in China would become the starting point of their cooperation which was carried out under the guidance of “Sports +”, an integral strategic deployment of sports industry put forward by Chinese government. It is hoped that the partnership between Wisdom and Hunan ETV would be a strong pushing power which can contribute a lot to the development of sports TV programs in China. With the efforts from all sides, a huge breakthrough would be made in China's sports industry.
Source: Sina
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Kenda Tires signs Serie A advertising deal
01 Apr 2016
Alibaba and Sina announced wide ranging deal with Kobe Inc.
04 Aug 2015
China's online alcohol retailer Jiuxian partnered with Inter Milan
27 Jul 2015
Alisports eyes culture and entertainment ecosystem
28 Aug 2017
HTC and Under Armour team up to make fitness device
08 Dec 2015
More from Yutang Sports
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Yutang Sports
Chinese website
loading...