Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Letv sports has reached strategic partnership deal with Yabuli Ski Resort which is based in Heilongjiang Province, China.
Under the deal, the sides will collaborate to launch a sports tourism site, a skiing resort reservation system and also to upgrade the rinks owned by Yabuli with intelligent products.
The aim of the partnership between both parties is to promote snow and ice sports and drive sports tourism around winter sports.
Letv Sports has shown its ambition in exploring the winter sports sector since the wide ranging deal signed with Sports Bureau of Heilongjiang Province earlier this month.
Letv sports, a subsidary of Letv, is renowned as an oline sports streaming site with rights of a range of major sports events, such as Serie A, Wimbledon Championships.
Yabuli Ski Resort, also known as a ski resort district, is a popular ski resort in China and has hosted the Asian Winter Games in 1996.
Source: People.com.cn
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Shenzhen Leopards renew deal with Osports
08 Sep 2017
ZTE expand partnership with Carlton FC
01 Dec 2015
Yutang Weekly (2016.2.22-2.28)
28 Feb 2016
eHi Car Services signs sponsorship with CSL club
07 Mar 2016
Alisports to support Arnold Classic Asia Multi-Sport Festival
23 Jun 2016
More from Yutang Sports
Yutang Sports
loading...