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31 Jan 2024 23:49
Letv sports has reached strategic partnership deal with Yabuli Ski Resort which is based in Heilongjiang Province, China.
Under the deal, the sides will collaborate to launch a sports tourism site, a skiing resort reservation system and also to upgrade the rinks owned by Yabuli with intelligent products.
The aim of the partnership between both parties is to promote snow and ice sports and drive sports tourism around winter sports.
Letv Sports has shown its ambition in exploring the winter sports sector since the wide ranging deal signed with Sports Bureau of Heilongjiang Province earlier this month.
Letv sports, a subsidary of Letv, is renowned as an oline sports streaming site with rights of a range of major sports events, such as Serie A, Wimbledon Championships.
Yabuli Ski Resort, also known as a ski resort district, is a popular ski resort in China and has hosted the Asian Winter Games in 1996.
Source: People.com.cn
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