SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
Bundesliga giant Bayern Munich has agreed to a global media partnership with leading soccer site Goal.com for three years in a bid to grow its brand awareness in China and US markets. The agreement was announced on Monday.
The deal will include the mutual exchange of content across all digital platforms with a particular focus in promoting the content in China and the US where the German club wants to increase its 400 million strong fan base.
Both parties are expected to benefit from the partnership, with FC Bayern receiving editorial and video content surrounding the Bundesliga from Goal.com which is designed to offer fans comprehensive coverage on the club’s media platforms.
With a particular audience-focus in China and the United States, Goal.com‘s website operates 37 localized editions in 18 languages which gives it a huge global reach and millions of monthly visitors. It will benefit from receiving behind-the-scenes content from club which will in turn help grow its viewership and brand awareness.
Executive Board Member of Internationalization and Strategy of FC Bayern Munich, Joerg Wacker, described the partnership as “an important step in our internationalization strategy“ and said that the agreement would increase the club’s “visibility in our target markets in the U.S. and China.”
Taken from SportsBusiness
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Mediarex Sports raises $4.9M to develop Chinese market
15 Jul 2015
China’s StarTimes signs up African soccer icon as brand ambassador
13 Nov 2015
Manny Pacquiao to bring new boxing tournaments to China
27 Nov 2015
Sino-German football cooperation deepens
28 Nov 2016
20 Jun 2016
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Yutang Sports
loading...