Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Rumors said that ZTE, one of the largest Chinese mobile manufacturers, the sponsor of three NBA teams, is going to develop an NBA mobile product, to allow users to put NBA into their pockets.
It is said that several NBA stars would endorse the product collectively. The stars include Kobe Bryant, James Harden, and Dwight Howard. What’s more, ZTE is said to be going to use NBA logo and player images in its domestic marketing campaigns in China.
At the end of May, ZTE was present at the Tencent NBA resource news conference. At a similar conference held in Guangzhou several days ago, ZTE signed an agreement with Tencent for cooperation regarding Tencent’s NBA resources.
However, the news about the NBA mobile has not been confirmed by ZTE. Some news reported that the information was not true.
ZTE ranked 4th in the American mobile market in the first quarter of 2015, and has 5.8 percent of the market shares. In the first quarter, the sales grew 69 percent compared with the same period in last year. This is partly because of the brand impact brought by partnership between ZTE and NBA teams.
Source: qudong, it168, NetEase
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Yutang Weekly (2016.2.22-2.28)
28 Feb 2016
Tracy McGrady seen at Chongqing airport
28 Jul 2015
ZTE renews sponsorship of RBC Canadian Open Golf
31 Jul 2017
Global Games 2016 highlights NBA’s record-breaking year in China
01 Apr 2016
NBA ups virtual ad insertion game in China
25 Aug 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...