Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Chinese sportswear brand Anta has signed on to be NBA China’s long-term partner, making Anta company the first Chinese sportswear company licenser authorized by US-based NBA officials, NBA China’s official website posted on Tuesday.
Through the partnership with NBA China, Anta can produce co-branded basketball shoes and sports accessories.
As the leading company in the Chinese sportswear industry, Anta will further develop the Chinese basketball market with the NBA, said Ding Shizhong, Chairman and CEO of Fujian based Anta Sports Products Limited.
Shizhong says that Anta is aiming to be the number one Chinese sports brand in the domestic basketball field.
He added that the cooperation with NBA also will increase Anta’s professionalism and influence in the basketball industry.
Besides producing basketball shoes and sports accessories, Anta is the NBA’s official partner of the 2015 NBA Nation, a free occasion for basketball fans to interact with NBA teams.
“The NBA and Anta share a common goal to grow the game of basketball and inspire a healthy, active lifestyle,” said NBA commissioner Adam Silver. “This partnership will provide our fans in China with NBA branded footwear and accessories and more ways to connect with their favorite teams.”
The cooperation was announced at a joint ANTA & NBA China press conference held on Monday.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
QuanJian may end cooperation with Teda
25 Jun 2015
Chinese Media Report on 2015/16 NBA
12 Aug 2016
Hisense to sponsor the Red Bull X-Fighters World Tour
06 Sep 2015
China Open attracts 187 million CNY sponsor fee
13 Oct 2015
Artree Floor advertise via NBA’s Trail Blazers
01 Jan 2019
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...