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Chinese nutrition brand Aomijia (literally translated) sponsored Pingan Bank China PGA Tour in Wuhan. Aomijia will mainly promote one of its sports nutrition products, Liduosheng (literally translated).
Aomijia is a newly founded brand, and is reported to have achieved significant growth in recent years. This is the first time that it sponsored a major international sport event.
Cai Zhen, the founder of Aomijia, said that he would like to thank the event committee’s faith in the brand, because he would not be able to sponsor the event if not for the trust; PGA Tour had significant influence as a top Golf event in the world, and the sponsors were all top-class brands in China and around the world; Aomijia hoped to create a world-class nutrition brand through this sponsorship and to help athletes reach their best performance. He believes that the partnership would be helpful for the event, and would help the product Liduosheng be more famous globally.
China PGA Tour agreed with China Sports Industry Group to bring the tournament to China in 2014. This is the first time that one of the most prestigious golf events in the world came to China. The event will be broadcast by CCTV, Letv, Sina and other media.
Source: NetEase, enorth.
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